The Cost of Downtime: Why M365 Backup Is Cheaper Than Recovery 

The Expensive Reality of Data Loss 

When SMBs think about backup, they often focus on the cost of the service — but overlook the far higher cost of not having it. 

Downtime costs aren’t abstract. They include: 

• Lost productivity 

• Delayed projects 

• Emergency recovery fees 

• Possible lost clients  

The Numbers Add Up Fast  

Industry research shows: 

• The average SMB downtime cost is $8,000 to $10,000 per hour. 

• Data loss events often cause days of disruption. 

• Emergency recovery services can cost 10–15 times more than ongoing backup. 

Backup ROI Example   

Let’s say your business loses a critical SharePoint library. Without backup, recovery could: 

• Take 3–5 days. 

• Involve $20,000+ in emergency IT costs. 

• Delay revenue-generating work. 

With our managed M365 backup: 

• Recovery takes hours. 

• No extra cost — it’s included in your plan. 

• Your team is back to work almost immediately. 

Why MSP Backup Is Cost Predictable

We provide: 

• Fixed monthly pricing. 

• Unlimited restores. 

• Ongoing monitoring so issues are caught early. 

It’s not just about saving money — it’s about avoiding the budget-killing surprises of emergency recovery. 

Conclusion

M365 backup isn’t just insurance — it’s a cost-control strategy. 
For a predictable monthly fee, you protect your business from unpredictable, potentially devastating expenses. 
That’s why, for SMBs, backup is the cheaper option every single time.